identity design for 150 Wooster by Javas Lehn Studio •
— The Logo Creative™ (@thelogocreative) February 6, 2018
150 Wooster is a residential building in Soho defined by a clean and modern look and feel. Designed and developed by KUB, five meticulously crafted full-floor lofts and one duplex penthouse sit behind a contemporary masonry-and-steel facade. KUB commissioned Javas Lehn Studio pre-construction to craft the brand narrative, define the strategy, and create a compelling story that would reflect these architectural details. Inspired by the windows and façade, the visual system celebrates the grid of the building and the surrounding neighborhood.
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