— The Logo Creative™ (@thelogocreative) November 20, 2017
In their goal to play a leading role in the renewal of cider in Quebec, Les Vergers de la Hill mandated lg2 to create their new nominal and visual identity as well as their brand platform. The cider company has become Cidrerie Milton.
For the new identity of the cider house, the creative team opted for colors inspired by both the company’s heritage and the raw material – green – and its daring – a bright and assumed orange. The objective was to offer this company, the leader in Quebec’s cidriculture, the winning conditions for its brand and its products to be more distinctive and quickly recognized by consumers.
The Vergers de la Colline, with its role in the renaissance cider in Quebec, has been tasked with creating new identity and visual identity, and overhauling its brand platform. The cider business was rebranded as Cidery Milton.
For the cider maker’s new identity, the creative team thing colors inspired by the company’s heritage and the raw material itself-green-and its boldness-a bright, solid orange. The objective was to give the company, a leader in Quebec’s cider industry, winning conditions that would catch the consumer’s eye with a brand and products that are both more distinctive and easily recognizable.
More of this project over on Behance