identity design for Annice by Estudio Marina Goñi •
— The Logo Creative™ (@thelogocreative) February 26, 2018
Identity for a children’s fashion brand that translates the values of minimalism and quality. The team behind Annice comes from the world of architecture, hence their designs are based on volumes, cuts and lines. Simple designs but very careful and full of subtle details; a bow, a button, a fold … and it was precisely these small elements that we represent in the logo. An “A” that folds, has a loop, and is a buttonhole. Soft colors and paper airplanes as the guiding thread to create a current, timeless and chic brand.
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