identity design for Atelier Fuerza by Vasty •
— The Logo Creative™ (@thelogocreative) April 10, 2018
Visual identity for the bakery Atelier Force specialized in sourdough run by argentinean baker Francisco Seubert Alsó.
The isotype represents the combination between the F of ‘Force’, a wheat leaf and a flag flying, symbol of a collective identity, which shares and defends the same ideals, through honesty and dedication. It also uses a seal of quality as to shape to represent healthy and nutritive values and high quality. The patterns were inspired by natural bread textures, applied to stationery, business cards, and backgrounds.
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