— The Logo Creative™ (@thelogocreative) 16 December 2017
With women leading countries around the world, you may think that the work on women’s rights is done. Yet equality isn’t a reality for everyone: here in the UK, for every £1 a man earns a woman receives only 85p. For over 40 years, BWC has been helping women from all backgrounds, facing all kinds of issues, to live happier lives.
Women dealing with bereavement or trauma, women who have been through homelessness or the criminal justice system, survivors of abuse or discrimination – they’ve welcomed them all.
The brand strategy work and resulting brand identity brings personality to their communications, suggests support, and highlights the social injustices women face. They’ve been continuing to make their mark ever since.
Baxter and Bailey were delighted that their work with BWC has been recognised in the design industry, picking up gold at the 2018 European Transform Awards for best brand evolution as well as a coveted 2018 D&AD pencil for Writing For Design.
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