Capilano Identity & Packaging Design by WhatCameNext
Capilano has been the favoured honey of Australian’s for over 65 years. Their iconic yellow pack and cheeky bee mascot inhabits a fond place in most Australian’s minds. This fondness was being forgotten and Capilano was struggling to connect with an audience inundated with choice and innovation.
WCN_ worked with Capilano to redefine their brand purpose. Aiming to rebuild credibility and trust, we evolved the design with sensitivity. Putting the icon, our ‘nature champion’ at the heart of the brand we communicate clearly the 100% Natural Australian message.
The creation of Capilano’s new brand mascot ‘Phoebe’ it has given the brand an engaging character whose friendly appeal opens up the brand to connect with young families and resonate with international markets.
With a strengthened product portfolio Capilano now has a more modern and refined look. This has enabled them to stand out from the competition and cement their position as the nation’s favourite honey, now, and in the future.
“WhatCameNext_ have helped us define a motivating purpose for our brand. A purpose that has helped us create a clear direction for the business and given us a exciting brand design that moves us into the future.”
Amy O’Reilly, Capilano