Identity design and signage for the central avenue and destination in downtown Minneapolis by @pentagram • #designerspotlight
#Identity #design and signage for the central avenue and destination in downtown Minneapolis by @pentagram • #designerspotlight https://t.co/JYGqGToFl9 pic.twitter.com/dD7PTZcU9S
— The Logo Creative™ (@thelogocreative) February 14, 2018
The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic along the street.
Be sure to check out this project on the Pentagram website and show some love in the comments below.
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