New Logo Design for Doctor Who by LittleHawk •
— The Logo Creative™ (@thelogocreative) February 23, 2018
Like its Timelord protagonist, the brand for Doctor Who was regularly transformed.
Over the years, changes in the casting or creative direction of the show instigated a fresh design approach for the brand. So when the BBC set out to turn the iconic show into a global franchise, they needed a cohesive brand to support their ambition.
Working with Showrunner Chris Chibnall and executive producer Matt Strevens, we laid the foundations for the new global franchise brand. After an exhaustive brand audit, we set the strategic framework for the new franchise and created a new global brand that spanned all Doctor Who content and merchandise – past, present and future.