— The Logo Creative™ (@thelogocreative) November 14, 2017
Identity with room for opportunity
DOGA (Design and Architecture Norway) will take the role of facilitator for learning and experimentation in design and architecture. Through the development of new brand platform and visual identity, Creuna has helped them put the industry into the center, not itself.
Design methodology is central
DOGA is originally a merger of three independent organizations and had a strong need to find a new and clear direction for the new entity.
They wanted design methodology to be central to the process of creating a new platform, both strategically and visually. Designers have been involved in the work from the start, from the development of brand platform and valuation, to finished visual profile and logo.
The whole of the process has ensured that the new identity is in the midst of DOGA’s new strategy, thus contributing to the organization reaching its goals as a single entity.
Creating a room
New DOGA will take the role of facilitator for learning and experimentation in design and architecture. They are going to put the industry into the center, not itself. The new logo reflects your mission by creating a room rather than requiring attention.