identity design for EFO by Tank Design •
Elektroforeningen (EFO) is an unifying trade association of
manufacturers, importers and wholesalers in the electrical
business. EFO supports the members, stimulate the market
and in general make the electrical business visible.
We have developed a new visual identity for The Norwegian
Electrical Trade Association (EFO) which fills 100 years in
2018. With new leadership and a clear change of pace
towards a greener focus, the time was right for a significant
change. We made a minimalist logo in the same design
language found in symbols from the electrical business.
The first two letters can also be seen as speed stripes to
the letter O, as if the O was an electron moving forward.
The logo is bold, simple and reliable.
Be sure to show some love in the comments below.