Today Designer Spotlight: Kakinokinoshita Brand Identity Spotlight
Kakinokinoshita is an art gallery in Tokorozawa, Saitama, that was transformed from an 80-year-old folk house. At tegusu, we designed a symbol, logotype, leaflet and business card for the gallery. We also created guidelines for the gallery owner and gallery users so that they can adjust the logo design according to their needs.
— The Logo Creative™ (@thelogocreative) September 26, 2017
The amount of tall apartment buildings around Tokorozawa Station has been increasing rapidly over the years, the main streets in the area are crowded with stores. Mr. Gonda, who had been seeing the neighborhood change other those years, decided to remodel an 80-year-old Japanese-style old folk house into a gallery/office in an attempt to preserve the cultural and artistic aspects of the area.
Masaomi Fujita said:
“We also expanded our designs into multiple versions using the traditional Japanese color scheme and created a persimmon-calyx background pattern in order to make it easier for the gallery to design their original towels, curtains and tools in the future.”
See more of Masaomi Fujita work | Tegusu