— The Logo Creative™ (@thelogocreative) January 4, 2018
Identity update of Knapper, an equipment manufacturer exclusively dedicated to dek hockey, a sport that’s growing in popularity year after year. In 2015, through the acquisition of Knapper, Sugi Sport reaffirms its desire to place design at the heart of its brand by asking us to define the “great graphic gesture” of this new project. This gesture has inspired us for the redesign of the logo by drawing a single continuous movement, such a perfectly successful sequence of play. It then influenced the graphic expression for all the building blocks of the brand (colors, typography, photographic stylistics) and the production of all the products that we’ve redesigned one by one, in the clear intention to make Knapper the new milestone of this sport.
Be sure to check out this project on Behance and show some love in the comments below.