— The Logo Creative™ (@thelogocreative) February 14, 2018
Minca participates in questioning traditional professional patterns in France by offering freelancers a pleasant work environment conducive to the development of their business.
It is a collaborative workspace dedicated to well-being and focused on the training and digitalization of communication modes. The main objective is to provide members of the Minca community with opportunities for synergies with other members in order to develop their activities.
In pre-Columbian culture, minca is a term for collective work for social purposes.
The visual identity created by Graphéine aims to symbolize the unique spirit of the project, between modernity and tradition, here and elsewhere. Our proposal is an unexpected typographic work of the title “Minca”. Composed vertically, the lettering is stylized to evoke the geometric patterns and stripes “Mola”, the art of traditional weaving practiced by Kuna Native American women . The logotype remains simple and contemporary, and has a great visual impact when used for signage and digital interfaces.
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