identity design for Mrs. Lucas Cakes by shane goldberg •
— The Logo Creative™ (@thelogocreative) 9 December 2017
Mrs. Lucas Cakes is cake and confectionary brand based in Surrey, UK and owned by Samantha Lucas. Though the business is currently run out of her home kitchen the future of the business is to expand and the design needed to match this bold vision.
I was asked by my friend (Sammie Lucas) to create her a brand for her budding bakery business. She wanted a brand the felt contemporary, had and edge and wasn’t widely over feminine. I was originally asked to only create a logo and some stationary but I felt expanding the brand to different touch point would help show the brand and its potential better.