identity design & packaging for Palapita by Carlos Galan Rubio •
— The Logo Creative™ (@thelogocreative) January 18, 2018
Palapita is born with the aim to offer clever solutions concerning room space to all those people who live in a small, limited space.
A circular cut and a 180º turn applied to a basic geometrical shape, a rectangle, discovers us the initial of the brand, the letter ‘P’, that works as a symbol which reflects the adaptability solutions to the lack of space the consumer lives with. Out of a single element, and without the need of adding any extra, we get a solid brand that transmits how the elements surrounding us are able to adapt to our own needs.
For the visual language, the negative space generated is taken as leitmotiv to generate new symmetrical shapes that help us show the products and create iconography.
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