— The Logo Creative™ (@thelogocreative) January 4, 2018
Identity revitalization of the Clinique Médecine Urbaine in the Latin Quarter of Montreal. By studying the acronym CMU, frequently used by doctors and patients to name the establishment, we have managed to formulate a symmetrical cross, universal symbol of care and health. Wishing to invest the new place with the developed identity, we accompanied our client in the design of its signage. Sometimes identity, sometimes utilitarian, each element integrates into a graphic system that wants to be coherent, aesthetic and functional.
Be sure to check out this project on Behance and show some love in the comments below.