— The Logo Creative™ (@thelogocreative) 11 December 2017
Thanks to new brand positioning, new visual identity, and an online platform, Shoot can claim its position as a hub of professional visual storytellers that includes photographers, videographers, retouchers, and producers.
The brand platform features different lines built around the word “Shoot” that openly express the spirit in which the company operates. The logo was reworked and rethought in a way that would make it more malleable. Depending on the context in which the logo lives, its letters move, multiply, transform and integrate various typographic elements. Like the company that seeks to continually reinvent itself, the logo transforms to hint at the story behind the image. Choosing a contrasting palette of black, white and grey leaves lots of room for the colours of the images it hosts.
Be sure to check out the project on Behance and show some love for the designer in the comments below.