Today Designer Spotlight: The Music Shop Inc Brand Identity Spotlight

The Music Shop Inc
Brand identity

The Music Shop is a stock/ bespoke music library serving the advertising and film industries. They commissioned Mark Richardson of Manchester based Superfried to design their brand identity and website.

“Music has obviously been represented in symbol form many times. This made me wary of any ideas leaning towards the use of musical notation. This led to various fruitless experiments in a multitude of directions.

Starting again from scratch the identity basically had to represent ‘music’ and an ‘online shop’. It was here that the simple connection was made. Online checkouts use a shopping trolley symbol which also looks similar to musical notation. This experience taught me a very valuable career lesson – no ideas are ever out of bounds! Marque in place, some simple bespoke typography was then developed.”

— mark richardson, superfried

‘Superfried were not involved in the design or development of the final website’

Check out the Designer Interview we did with Mark Richardson and learn more about him.

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