Transmission Roundhouse identity design by OnlyStudio
Transmission Roundhouse is an online platform for the next generation of creatives and culture makers. With over fifty presenters and producers aged 18-25, the station offers a place for young people to come together to create, explore and influence. We were commissioned to create a brand identity to capture the full spectrum of underserved youth cultures represented by the emerging station.
Working closely with the Roundhouse team, OnlyStudio identified a passion for niche content as the founding principle of the station’s output. With the identity, they worked to position the station as the home of experimental youth content. A unifying brand idea – ‘cut through the noise’ – captured the radical and progressive spirit of the station.
The Transmission Roundhouse monogram is a bold one, that is simple and direct. Originally inspired by the movement of dynamic equaliser bars, the logo hints at broadcast and transmission. The unique form is deployed confidently across applications and lays a foundation for the wider visual language.
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