— The Logo Creative™ (@thelogocreative) February 22, 2018
The brand positioning is built around the concept of ‘warm science’ to convey a more advanced take on skincare
VENN is a revolutionary all-in-one skincare concentrate that is clinically proven to reduce signs of aging. Pentagram has developed the branding for the science-based skincare line, including naming for the product and the technology behind it, brand strategy, positioning and messaging, and visual identity, packaging and website.
Be sure to check out this project on Pentagram‘s website and show some love in the comments below.