Today Designer Spotlight: Yii Brand Identity Spotlight
This is a beautiful identity design created by Onion Design Associates based in Taipei, Taiwan for Yii – an exhibition identity collaboration with creative director Gijs Bakker co-founder of Droog Design,
A very subtle and minimal exhibition Identity commissioned by National Taiwan Craft Research Institute. Yii – An ongoing exhibition featuring collaboration works of 15 Taiwanese designers and 20 Taiwanese traditional craftsmen. opening at Triennale di Milano this year. Organized by Creative director Gijs Bakker.
The Concept
“Yii” (易) – pronounced as the letter E – Taking from the classic text “I-Ching”(易經) (Wade-Giles) or “Yì Jīng”, also known as the Book of Changes, Classic of Changes. The logo mark design as requested by creative director Gijs Bakker (co-founder of Droog Design) – need to be very simple and not looking too “logo”. We decided that a pure minimal typographic approach would work. We selected Avant Garde extra light for its geometrical simplicity. We modified the strokes and spacing as a subtle reference to a Trigram figure marking from the bāguà (八卦) symbol; mimicking one of the eight possible trigrams , “☶” (The solid line represents yang, the creative principle. The open line represents yin, the receptive principle, more commonly known in the west as the yin-yang)”
See More Work By | Onion Design
More Images | Here
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